AMA PR and Marketing


about1 A realistic appraisal of 2015’s tourism trends and opportunities

About AMA

A Marr & Associates was founded back in 2010 as a lifestyle and travel PR agency by brother and sister team Alexandra and Frank Marr. Having worked for international tourism organisations in the UK and abroad, the team now specialises in the promotion of tourism and lifestyle products.
Today, our clients range from European tourist boards and national parks to award-winning hotels and innovative experiential activity providers.

A modern agency 

What truly sets us apart is our enthusiasm, creativity and flexibility, which has produced outstanding results time and time again.
As an agency A Marr & Associates has built a reputation for being innovators, have a solid network of media and business contacts, modern and thinking big - but don’t just take our word for it have a look at our testimonials. 


Frank Marr Other team members

Frank Marr

Marketing Director

Frank spent two years in South Korea before joining AMA. Frank brings an enormous amount of creativity, passion and a contagious enthusiasm to our work. Frank has proven that he is an extraordinary networker and has built up an enviable media list. He has secured significant coverage in international and national media including The New York Times, The Gadget Show, The Times, The Daily Telegraph, The Daily Mail and De Telegraaf (largest newspaper in The Netherlands). Frank enjoys talking (to everyone). He is also passionate about literature, travel and sport.

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ALexandra Marr Other team members

Alexandra Marr

Managing Director

Alexandra has more than 15 years' experience in the tourism industry, most of it in North America. Her career was founded on PR experience gained while working in the busy VisitBritain press office in New York. She later took on a management role as Director, North America for Visit Wales, where she managed PR, Marketing and Travel Trade for Wales in North America. She is results driven and has built an outstanding reputation for hard work and commitment. Alexandra established AMA in May 2010 after returning to the UK.

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Thomas Watts

Head of Content

Tom Watts joined AMA in 2012 having interned with a partner site of the United Nations Environment Programme as well as spending time at both The Times and the Independent Traveller. Tom's first hand experience means he is ideally suited to be contacting journalists on a daily basis and, since joining, has garnered significant coverage in numerous national and local publications. He is also a talented copywriter, providing copy for clients and publications alike and manages our client blogs.

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Paul Chibeba AMA Other team members

Paul Chibeba

Director of Business Development & Operations

Paul Chibeba recently joined A Marr & Associates after heading up trade sales and marketing for the Royal Botanic Gardens, Kew where he increased revenue and visits by 25% through a series of high profile events and marketing campaigns. With more than 15 years experience in travel PR and marketing, he was previously based in New York City as Director for Visit Wales in the Americas, focusing on the United States and Canada as well as growing business from the emerging markets of Brazil, Mexico and Argentina.

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Annabel Herrick

Communications Executive

Annabel graduated from Manchester University with a degree in English and French. Before joining AMA she interned with Manchester’s largest PR company. Annabel is an excellent communicator and is already responsible for a whole sheaf of media coverage. She has also taken our blog under control and you can now read more about our monthly activities in the blog section.

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AMA Team Other team members

Other team members

To ensure that we are delivering the best possible service A Marr & Associates also employs a roster of specialists, part-time employees and freelancers to help us with everything from social media, graphics and web design to translation and marketing strategy.

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We represent to a range of clients across multiple sectors. Contact us if you would like more information about our clients

Brecon Beacons Holiday Cottages Visit Forest of Dean
Brecon Beacons Holiday Cottages
Bamboo Bicycle Club Visit Forest of Dean
Bamboo Bicycle Club
Tudor Farmhouse logo Visit Forest of Dean
Tudor Farmhouse
Brecon Beacons Tourism logo Visit Forest of Dean
Brecon Beacons Tourism
Bridgend Visit Forest of Dean
Bridgend Tourism Association
Carter Sport Visit Forest of Dean
The Carter Company
Gran Canaria Natural logo Visit Forest of Dean
Gran Canaria Natural
Foreman and Field logo Visit Forest of Dean
Forman & Field
Slovenia Visit Forest of Dean
Slovenian Tourist Board
Preseli Adventure Visit Forest of Dean
Preseli Venture
The Grove Visit Forest of Dean
The Grove
UTT Visit Forest of Dean
Under the Thatch
VI Internatial Visit Forest of Dean
VI International
Coast logo Visit Forest of Dean
Coast Saundersfoot
Mid Wales Visit Forest of Dean
Tourism Partnership Mid Wales
Harbourmaster logo Visit Forest of Dean
The Harbourmaster Hotel
Geo travel Visit Forest of Dean
Geo World Travel
Velo Electric Visit Forest of Dean
South Downs Visit Forest of Dean
South Down National Park
Forest Of Dea Visit Forest of Dean
Visit Forest of Dean


puiblic Visit Forest of Dean

Public Relations: Our sole aim is to hold up the proverbial megaphone and shout about our clients to the world, to make sure that their name is where it needs to be in order to be seen by all the right people.Whether this means coverage in the UK’s biggest broadsheets and magazines, increased exposure on the world wide web or placement alongside sector-defining brands, we make sure our clients are always at the right place at the right time.

  • From a planned PR strategy, we help clients engage with ever-larger consumer audiences. We’ve had proven results devising cutting-edge PR and digital marketing campaigns that have helped our clients stand out from the crowd.
  • For businesses to succeed in today’s digital marketplace, it’s vital that they get their voice heard online. We have the expertise, the understanding and the contacts to get your message out to online audiences.
  • We’ve worked alongside leading brands to significantly increase our clients’ coverage, both in London’s busiest shopping areas and on hugely popular websites.


socail final Visit Forest of Dean

A Marr and Associates know how to tap into the online market. From using bloggers, developing clients social media and integrating online marketing with collaborations.

We can establish and develop your social media, design and publish your newsletters, manage your blogs, even design your websites. All this while contributing content to leading travel websites and developing online relationships with international brands.

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  • We have an excellent network of online journalist and blogger contacts, which we can utilise to offer you a targeted and fully-integrated online strategy for today’s digital landscape.
  • Facebook, twitter, LinkedIn, Pinterest, YouTube, Instagram – these are some of the ideal platforms for reaching new online markets. We can devise campaign ideas, manage your channels and build a loyal following.
  • Our team of copywriters can create copy specifically designed for the web, with search-optimised content helping drive ever greater traffic to your website.

training Visit Forest of Dean

A Marr & Associates understand that, for many businesses, being a specialist in absolutely everything just isn’t possible. This is why we look to bring our years of experience working with both private and public organisations to help advise exactly how to achieve coverage, create marketing opportunities and maximise success.

  • If you’d like to keep control of your own social media feeds, we can make sure you know the right tools to use, and how best to communicate your message to your core audience.
  • We’ve got a great deal of experience of teaching local businesses how best to approach the media, from dreaming up initial story ideas to attracting journalists with clear, succinct emails.


Copy wriing Visit Forest of Dean

Here at AMA we’ve got a team of talented copywriters that are greatly experienced in producing content for all different types of media platforms.

Not only do we have experience writing blog posts specifically targeted to specific audiences, we’ve also built entire blogs completely from scratch, blogs which now receive over 10,000 hits per month. We’ve written copy for national newspapers and regularly ghost-write articles for national magazines.

We’ve written copy for destination brochures and websites, and produced content for numerous national advertising campaigns. We’ve also created marketing campaigns ourselves, including writing website copy, blog copy and Tweets/Facebook posts, for example, the 2014 Elvis ADVENTure Christmas promotion.



Blog & News

Here’s a rundown of everything that’s going on in the world of A Marr & Associates, as well as all our latest news and events…

A realistic appraisal of 2015’s tourism trends and opportunities

Cycling in the Brecon Beacons National Park
January 5th

Most travel industry bodies and publications have weighed in with their 2015 trend predictions which all make for interesting reading. We’ve pondered those great thoughts, adding some of our own. We weigh in here with some ideas and pointers for our clients and tourism businesses… The rise in the popularity of cycling is huge. In […]

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Top 10 TEAM AMA Campaign Highlights 2014

December 30th

We’ve had another great year here at A Marr & Associates towers. There were some great travel and PR campaigns delivered for clients and a whole load of exciting things. We asked AMA team members to choose some of their PR and agency highlights… Creative collaborations and innovative PR joining forces with leading clothing brands O’Neill […]

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Contact Us

Contact Us

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A Marr & Associates, Ltd.

Email: info(@)

Telephone: +44 (0) 20 7998 0840 (London)

Telephone +44 (0) 1764 650095 (Scotland)


What our clients are saying...
“We’re delighted to have AMA as our UK consumer PR agency. They have successfully launched our brand to the UK market, raising the profile of VI Hotels. AMA has secured great coverage from some of the UK and Ireland’s biggest media and have quickly become part of our team, also managing UK press trip recruitment. They have an excellent knowledge of digital marketing methods and an excellent team of writers, who regularly write blogs for us and manage diverse social media campaigns."
Sabine Hackl, VI International Hotels & Resorts

“AMA played an important role in helping us organise a Slovenia Tourism media brunch at this year's World Travel Market. Their contact network proved invaluable and was exemplified by the quality of the guests – including editors and celebrities. The event proved to be much more creative, successful and less expensive than any WTM press conferences in previous years.”
Tine Murn, Head of Slovenian Tourism, UK

“...I can safely say we'd never be in the position we're in now if it wasn't for AMA. In no time at all they'd secured coverage in the Financial Times Weekend magazine, Metro, Guardian, Independent and numerous television spots. Our workshops are now fully booked until May and a huge 90% of our bookings can be traced back to PR.”
Ian McMillan, Bamboo Bicycle Club

"AMA has successfully organised several co-promotions with national and international brands. Most spectacularly they arranged, at short notice, a week-long promotion in London that attracted a huge amount of interest for our cottages and we are still seeing bookings nearly two years later.
Since teaming up with AMA, bookings have increased by 10% and our database has grown by over 3,000. We have seen coverage in all national newspapers and many magazines, websites and also coverage in Holland and Belgium as a result of their efforts."
Elizabeth Daniel, Director, Brecon Beacons Holiday Cottages

"We relied heavily on the excellent services of Frank and Alexandra Marr to help us promote our recent b-bug trial for visitors to the Brecon Beacons National Park. They were always enthusiastic and through their excellent network of contacts, they attracted top travel journalists to come and try the b-bugs and write about them. Largely as a result of the Marrs’ efforts, the b-bug project was featured on the BBC Wales website, in The Guardian, The Independent, The Daily Mirror, The Western Mail, London Metro and on the Yahoo travel site. The latter delivered nearly 1,000 hits on the b-bug website in a single day."
Dr Alison Kidd, The Prospectory

“Alexandra and her wonderful team have significantly improved our overall PR and marketing mix. Not only do they work hard for you, they clearly understand our business rationale and drivers, and are a pleasure to work with. After only a short period of time,  they are an important part of our team here at the Grove despite being based in the capital.”
Neil Kedward, The Grove, Narberth and Coast Saundersfoot

“…AMA has done an excellent job raising the profile of the Brecon Beacons over the last 12 months – their energy and commitment have seen them at trade shows, hosting journalists, fielding press requests, proactively sending out weekly offers and working the world of social media on our behalf. We have been delighted with the results."
Punch Maughan, Brecon Beacons Marketing Coordination Group

"AMA are really on the ball. They are always scoping out new opportunities for us and have demonstrated a real knack for crafting the type of story that resonates with the best travel journalists. Our tours have appeared in a number of high profile media titles, making PR an important part of our sales strategy."
Iona Carter, The Carter Company

"Tom and the team have been instrumental in helping change perceptions of the destination, and of securing coverage in leading titles including the Independent, Times, Metro and Elle magazine. On top of that, they’ve developed excellent relationships with tourism businesses, headed up numerous campaigns and created a hugely successful destination microsite for a national online newspaper."
Ieuan Sherwood, Bridgend County Borough Council

“Alex did a great job for Wales in the USA. Full of ideas and enthusiasm she built a strong network and was well regarded by colleagues and customers alike. I am sure that her new venture will be a great success.”
Roger Pride, Director of Marketing, Welsh Assembly Government

“Alexandra was such a large help for Ultimate Golf Vacations to become involved with golf and tourism to Wales. We knew the challenges that lay ahead when we first started, opening up a new destination and one that had been 'low profile' in the North America golf market, especially when compared to its European neighbours. By Summer 2009 we were moving forward with contacts and leads in all areas of tourism to help us develop an extensive program, with so much help and communication from Alexandra in her role with Visit Wales. From opening doors to building business relationships to ensuring the right decision-makers got our details, requests and follow up, she was the right key contact to make this happen for us and for the local tourism community. Never an easy task, but always dependable on getting the answers. We are very appreciative for her hard work.”
Rob Warrington, Product and Marketing Manager, Ultimate Golf Vacations

"AMA has been a great pleasure to work with and has generated significant publicity for Spencer Ivy Electric Bicycles. With articles in The Observer, the Sunday Times and Vanity Fair, to meeting HRH The Prince of Wales at Clarence House for a bike test ride, AMA feels like an extension of the team. They provide innovate ways of promoting the company which are able to keep journalists engaged and willing to write features on our products. We have enrolled in every aspect of their service from press relations to event promotions and really could not be more pleased with the results. We look forward to seeing what the future brings!"
Va Hua, Managing Director, Spencer Ivy Electric Bicycles

What journalists are saying...
"As a veritable veteran of food press trips, I can honestly say Frank was a breath of fresh air. He brought knowledge, enthusiasm and humour to a schedule that was carefully choreographed and planned with forensic precision."
Mark Taylor, founder and chief editor of Fork Magazine

“A rare phenomenon: a PR agency that understands exactly what we want and gives us what we need with style and purpose.”
Frank Barrett, travel editor and author, The Mail on Sunday

“I have nothing but praise for AMA. Frank, Alexandra and their team are evidently a great rarity; PROPER, genuine PR people, working according to their own loves and enthusiasms, rather than simply being slaves to the dollar... something of a miracle these days. Their passion for the beautiful landscapes of Wales, their enthusiasm for its enterprising small businesses which are themselves born of a great deal of love, are truly inspirational and I am deeply grateful to them for everything they are doing, not only for me, but for everyone who loves this country and its people.
Wales is full of success stories, some small, some large, all born of enterprise and passion, and we have needed a PR company like this for quite some time.”
Adele Nozedar, writer

“My visit to the Slovenia stand at World Travel Market was engaging and informative, providing an all-too-brief immersion in the country’s culinary delights, and the opportunity to meet individuals from the world of Slovenian travel... I would not hesitate to return next year if asked.”
Christopher King, The Sun

“Frank organised a press-trip to Wales for us. He did very well! And beside that he's nice company to spend some time with. Also a great ambassador for his lovely country.”
Jeroen Hendriks, chief final editing, De Telegraaf, The Netherlands

"I was particularly charmed by the choice of friendly small hotels that we stayed in and the ease with which we could change the itinerary at the last minute to adjust to changing weather conditions. The result were great pictures and a very warm souvenir of our stay in Brecon Beacons.”
Diana Van Gompel, journalist, Belgium

“An excellent PR company that thinks outside the box - they set up the trip we needed, but also packed it full of activities that hadn't even occurred to us.”
Nick Dalton, travel writer and journalist

“Many of us US-based travel journalists knew Alex well and admired her a great deal. She's one of those rare people who seem genuine and completely sincere while representing a client--which means everything to those of us whose living depends on sorting 'fact from fiction.' A regular contributor to the travel section of The Boston Globe, among others, I was fortunate to take part in a media trip that she was in charge of while she was marketing manager at VisitBritain. It was one of the best such experiences I've ever had, thanks to Alex's non-stop efforts to provide an unstilted, full-fledged, and super-friendly look at the part of England we were covering. I can't recommend her enough.”
Peter Mandel, Travel journalist, USA